FOR IMMEDIATE RELEASE

FAYETTEVILLE, Ark. (December 10, 2025) — Superior Pest Solutions NWA, a Fayetteville exterminator, is reporting a significant increase in requests for roach treatments across Northwest Arkansas, with the sharpest rise in service calls concentrated in Fayetteville, Rogers and Springdale. The trend mirrors national data showing that cockroach activity swells during early-season temperature drops, prompting many homeowners to seek reliable pest control in Fayetteville and surrounding communities.

With the cost of living continuing to climb across Arkansas, Superior Pest Solutions NWA is rolling out holiday savings to help families access affordable pest control. According to the latest U.S. Department of Labor Consumer Price Index report, overall inflation climbed 3 percent over the past year, with food prices up 3.1 percent and energy costs rising 2.8 percent. As everyday living costs rise, SPS NWA’s holiday savings are easing the burden with annual pest control plans for Fayetteville, Rogers, Springdale, Bentonville and the broader Northwest Arkansas region available at half off for the year when paid upfront, offering more than $350 in savings. The company also emphasizes the affordability of its roach treatment, priced at $300, making professional help accessible for families trying to address infestations before they worsen. Additionally, its standard bed bug treatment is reduced from $1,200 to $600 throughout the promotional period, which runs through New Year’s Day.

Experts say seasonal shifts and rapid residential growth are driving the increase in calls. National Pest Management Association research shows that late-fall roach sightings consistently increase across the southern United States, and the EPA warns that roaches can contaminate food surfaces and trigger asthma symptoms, especially in children.

“Our team is hearing from families who are seeing roaches earlier than ever this season, and even one sighting is typically a sign that more are hidden under appliances or inside walls,” said Dalton Staley, co-owner of Superior Pest Solutions NWA. “Budgets are tight for a lot of people right now, so we want families to have access to dependable, affordable help before the problem grows. A $300 roach treatment gives homeowners a manageable option to address issues quickly.”

Staley says the surge in demand also reflects the limits of DIY sprays and traps, which often fall short with fast-breeding roach populations. As new neighborhoods continue expanding across Fayetteville and Bentonville, more residents are turning to cost-effective pest control options that provide year-round protection before small problems escalate.

Superior Pest Solutions NWA is a local, service-member-owned pest control company serving families and businesses across Fayetteville, Bentonville, Rogers, Springdale, and the greater Northwest Arkansas area. The company provides year-round protection from roaches, ants, spiders, rodents, termites, bed bugs, silverfish, stink bugs and more. Guided by a belief in showing up for your neighbors, SPS NWA offers complimentary pest control for families in need and helps fight food insecurity across Arkansas and Oklahoma through its free lunch program for students. The company is committed to fair pricing, quick response times and superior service to protect Northwest Arkansas. Learn more at SuperiorPestSolutionsNWA.com or by calling 479-364-4588.